Offerings
VIRTUAL CMOÂ Fractional Marketing Services
A Virtual CMO is a senior marketing executive who works with your company on a part-time or project basis to lead your strategy, mentor your team, and ensure marketing drives business growth.
You get big-picture expertise—without the full-time salary, overhead, or ramp-up.

Retainer-Based Package
Virtual CMO Partnership
Ideal for companies that need consistent marketing leadership, guidance, and execution support. This fractional CMO model provides long-term value without the full-time cost—embedding strategic expertise into your team structure.
Best For:
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Growth-stage companies without a full-time CMO
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Founders who want ongoing executive-level planning and accountability
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Marketing teams that need senior leadership and cross-functional alignment
What You Get:
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Ongoing monthly support based on a set number of hours
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Strategy development, team leadership, performance oversight, vendor or agency management
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Weekly or bi-weekly touchpoints, chat/email access, and rolling strategic priorities
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Flexible allocation of time based on evolving business needsÂ

Project-Based Package
Strategic Accelerator
Designed for companies that need expert support on a defined initiative or short-term challenge. This package delivers focused CMO-level strategy, execution planning, and outcomes—without a long-term commitment.
Best For:
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Companies with a specific marketing project or milestone
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Founders preparing for a launch, raise, or repositioning
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Teams seeking a one-time strategic roadmap or audit
What You Get:
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Fixed-scope project with clearly defined deliverables
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Discovery session, working sessions, and final playbook or plan
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Common projects include: GTM strategy, campaign audit, brand messaging, or marketing org design
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Timeline typically 2–6 weeks
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CMO Advisor Plan
Executive-Level Strategy, Without the Overhead
For teams with strong marketing execution but no senior voice at the table. You get high-level guidance, decision support, and sounding board input—without full strategic ownership.
Best For:
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Marketing leads or junior CMOs who want executive mentorship
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Founders who need C-suite input but don’t want a full CMO
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PE-backed orgs where marketing is executing but not leading
What You Get:
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2 calls/month (strategy review, planning, stakeholder alignment)
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Email support for strategic input (not execution)
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Priority review of materials: plans, decks, org charts, messaging
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Option to upgrade to full retainer if needs expand
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VIRTUAL CMO On-Demand Services
“On-Demand CMO Solutions”
Smart. Fast. Strategic. No long-term commitment required.

The Strategy Sprint
A fast, focused 1-week engagement to create a 90-day marketing action plan.
Deliverables:
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90-Day Marketing Plan TemplateÂ
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Channel Prioritization FrameworkÂ
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Growth Goal TrackerÂ
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Mini Strategic Roadmap DeckÂ
Get a focused, executive-ready 90-day marketing plan aligned to your business goals—fast. Great for unblocking internal teams or aligning marketing with leadership priorities.

Launch Lab
Plan your next product, campaign, or service launch in just one week.
Deliverables:
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Launch Planning TemplateÂ
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Timeline with Milestones
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Messaging Framework + Launch Narrative
- Channel + Budget Allocation Sheet
A launch roadmap built to convert. Whether it’s a product, brand, or new region, you’ll have a launch strategy that’s as polished as it is practical.

Marketing Metrics Checkup
Focus on the KPIs that actually move the needle.
Deliverables:
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Audit + Recommendation report
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KPI Scorecard Template
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Performance Dashboard MockupÂ
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ROI Modeling GuideÂ
Simplify your metrics. Stop drowning in dashboards and start measuring what matters for ROI, CAC, LTV, and channel efficiency.
VIRTUALÂ CMOÂ Marketing Audit Packages
Get a comprehensive evaluation of your marketing performance, uncover hidden opportunities, and walk away with a clear plan for what to fix, improve, or amplify—without the fluff.

Essential Audit
What’s Included:
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- Website UX + content review (basic checklist)
- Social media presence scan (2 platforms)
- SEO & brand search audit (top-level)
- 3 KPIs reviewed (you choose)
- Summary report (PDF)
Quick, actionable insight to validate your current efforts and prioritize your next move.
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Growth Audit
What’s Included:
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Everything in Essential Audit, plus:
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Channel-by-channel marketing funnel review
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Lead capture + nurture experience test
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Ad presence + spend alignment review
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CRM + email marketing workflow review
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Competitor benchmark (2 competitors)
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Strategic audit report + 30-minute review call
Uncover friction in your funnel, missed opportunities in your stack, and roadmap fixes with confidence.
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Executive Audit
What’s Included:
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Everything in Growth Audit, plus:
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Full campaign performance audit (last 90 days)
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Channel ROI + CAC-to-LTV analysis
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Paid media structure + creative scan
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Brand positioning + messaging alignment
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Content performance overview
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Tech stack + tool recommendations
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Board-ready presentation with findings
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60-minute strategy call with recommendations
Investor-ready. CMO-approved. Know what’s working, what’s not, and how to fix it—fast.
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The VIRTUAL CMO Blueprint Series
Executive-Level Strategy, Scaled for Any Stage.

Marketing Strategy Masterclass
Finally, a proven system for creating a clear, confident, and actionable marketing plan—without needing a full-time CMO.
For: Founders, solo marketers, new marketing leads
What They Learn:
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How to set goals that align with business objectives
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Choosing the right channels for your stage
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Budgeting and prioritization
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Includes: Sample plans and tools

Customer Journey & Retention Planning
For: Growth-stage brands, DTC companies, SaaS platforms, and teams without a clear post-acquisition strategy.
What They Learn:
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How to map the full customer lifecycle
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Identifying key touchpoints to reduce churn
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Creating retention campaigns by segment
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Using data to personalize and automate experiences
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Aligning marketing with product and CX for loyalty
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Format: Strategy workshop + customer journey mapping + retention playbook

Digital Marketing & Performance Media
For: Startups, growth-stage companies, PE-backed brands, and in-house teams lacking media strategy expertise.
What They Learn:
- How to evaluate and optimize paid media channel mixÂ
- Setting performance goals aligned with funnel stage and business outcomes
- Budget planning and campaign prioritization by channel
- How to build a measurement framework that informs scaling decisions
- Interpreting resultsÂ
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Format: 1:1 strategic engagement + audit + playbook
All The Tools You Need to Build, Scale and Grow a Successful Business.
Virtual CMO provides fractional CMO services for companies that need strategic marketing leadership without the full-time cost. From startups scaling up to enterprises transforming their marketing, we deliver clarity, direction, and results through expert virtual CMOs.
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