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𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐚 𝐬𝐢𝐥𝐞𝐧𝐭 𝐤𝐢𝐥𝐥𝐞𝐫 𝐨𝐟 𝐠𝐫𝐨𝐰𝐭𝐡-𝐬𝐭𝐚𝐠𝐞 𝐚𝐧𝐝 𝐥𝐞𝐠𝐚𝐜𝐲 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐥𝐢𝐤𝐞:
~ Misplaced confidence in marketing tactics without leadership.

You’ve got the tools:
A great product. A sales team. An agency. A CRM. A media budget. A brand refresh.

But growth is flat. Customer retention is shaky. Marketing ...

Most CEOs don’t have a marketing problem.
They have a marketing leadership problem.

𝐈𝐟 𝐲𝐨𝐮’𝐯𝐞 𝐨𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐞𝐝 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐨 𝐚𝐧 𝐚𝐠𝐞𝐧𝐜𝐲 𝐚𝐧𝐝 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐚𝐬𝐤𝐢𝐧𝐠…

• “Why aren’t we converting?”
• “What’s our actual ROI?”
• “Why do we sound like every other brand?”

…it’s not because your agency is lazy. It’s becaus...

𝐖𝐡𝐲 𝐂𝐄𝐎𝐬 𝐒𝐡𝐨𝐮𝐥𝐝𝐧’𝐭 𝐂𝐨𝐧𝐟𝐮𝐬𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐖𝐢𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩.

In growth-mode companies, marketing is often one of the noisiest parts of the business—there’s always a campaign running, a platform being tested, or a new hire being onboarded.

But here’s the question that cuts through the noise...